Becoming a master negotiator is easier than you think! Award-winning negotiation expert Roger Dawson shows readers how to ask forand getwhat they want.   Roger Dawson's Secrets of Power Negotiating has changed the way American business thinks about negotiating. Thinking "win-win"looking for that magical third solution in which everyone wins but nobody losescan be a naive and ultimately unsuccessful approach in today's tough business environment. Power Negotiating teaches that the way you negotiate can get you everything you want and still convince the other side that they won also. This third edition has been completely revised and updated to reflect the changing dynamics of business today. New and expanded sections include: Twenty sure-fire negotiating gambitsHow to negotiate over the telephone, by e-mail, and via instant messagingHow to read body languageListening to hidden meanings in conversationDealing with people from other culturesHow to become an expert mediatorSecrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles. Dawson's insider guide "should be required reading for anyone who deals with people" (Ken Blanchard) and is an essential tool for learning the tricks of the tradeand avoiding being tricked yourself.

Roger Dawson (La Habra Heights, CA) is one of the country’s top experts on the art of negotiating. As a full-time speaker since 1982, he has trained executives, managers, and salespeople throughout the United States, Canada, Asia, and Australia. He is one of only a few professionals in the world to have been awarded both the CSP and CPAE by the National Speakers Association, their two highest awards. He was inducted into the Speakers Hall of Fame in 1991. He is the author ofSecrets of Power Negotiating,Secrets of Power Negotiating for Salespeople, andSecrets of Power Persuasion.