Whether in slogans, catchphrases, adages or proverbs, we encounter mottos every day, but we rarely take time to reflect on them. InOf Mottos and Morals: Simple Words for Complex Virtues,Martin explores the possibility that mottos themselves are worthy of serious thought, examining how they contribute to moral guidance and help us grapple with complexity.

Mike W. Martin is professor of philosophy at Chapman University.

Part I. CopingChapter 1. IntroductionChapter 2. Tools in CopingPart II. CharacterChapter 3. Identity and CharacterChapter 4. Self-Help, Mutual AidChapter 5. Pursuing HappinessPart III. CommunityChapter 6. Leading, Creating, WritingChapter 7. Mottos in the MarketplaceChapter 8. Campaigns and CausesPart IV. CredoChapter 9. Ethical TheoriesChapter 10. SpiritualityChapter 11. Golden Rule PragmatismEpilogueIndex