Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business, whether you're a new entrepreneur or a seasoned marketer. In this audio, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve. This audio is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul. Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more!

Brian Kurtz has been a serial direct marketer for over 37 years, with 34 of those years spent helping build Boardroom Inc. into one of the most successful and respected direct marketers ever. Under his marketing leadership, Boardroom sold millions of subscriptions and tens of millions of consumer-, health-, and business-related books. His mission now as the Founder of "Titans Marketing LLC"--a direct marketing educational, coaching, and consulting company--is to be the bridge between the eternal truths and all that is considered state-of-the-art in direct response marketing today. In September of 2014, to kick off that mission, Brian hosted the "Titans of Direct Response", bringing together the greatest minds in direct response marketing from the last 50 years as both speakers and participants.