This booka showcases 28a intriguing social psychological experimentsa that have significantly advanced our understanding of human social thinking anda behavior. Each chapter focuses on the details and implications of a single study, while citing related research and real-life examples along the way. All the chapters are fully self-contained, allowing them to be read in any order without loss of coherence. This 2nd Edition contains a number ofa new studies and, together with its lively, conversational tone, it makes an ideal text for courses in social psychology, introductory psychology, or research design.