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Fundamentals of Branding

eBook - Fundamentals

Erschienen am 02.11.2017
CHF 48,70
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Bibliografische Daten
ISBN/EAN: 9781350034617
Sprache: Englisch
Umfang: 184 S.
Auflage: 1. Auflage 2017
E-Book
Format: EPUB
DRM: Adobe DRM

Beschreibung

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

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