The US's once-enthusiastic commitment to restore trustworthy relations with the Muslim world has dwindled considerably since Obama's 2009 Cairo speech. This book tackles Washington's lagging engagement with the Muslim world and provides a roadmap for how the US can use public diplomacy to re-engage it.

Darrell Ezell serves as the Vice President for Academic Affairs and Founding Director of the Center for the Study of Religion, Culture and Foreign Affairs at Claremont Lincoln University, USA. Dr. Ezell holds a Ph.D. from The University of Birmingham, UK, has held academic posts at Tulane and Louisiana State Universities, USA, and worked at the US Department of State and William J. Clinton Foundation. He writes widely on issues related to public diplomacy, religion in contemporary international relations, and pop culture. Several of his writings have appeared in theHuffington Post,Fair Observer,EA Worldview,CPD Perspective on Public Diplomacy, and theJournal of American Studies.

PART I: DEMYSTIFYING THE COMMUNICATION GAME Engaging the Muslim World Calculating the Cost of Manufactured Fear The New Public Diplomacy Argument PART II: CRUSADING US NATIONAL SECURITY Distorting the Process Marketing the American Brand Shifting the Tide PART III: Reshaping the Communicative Context Considering a Corps of Specialists Toward a Post-secular Communicative Framework