This book defines strategy advocacy as a process through which technology (and others) leaders in organizations build on their functional expertise with strategic insight and applied influencing practices to cultivate strategic relationships with other senior executives. Particular attention is paid to the shift in mindset necessary for technology executives establishing a "seat at the table" in the C-Suite as a respected strategic colleague. Throughout the book, the stores of high performing CIOs will be used to show how they learned successful strategies for getting technology positioned as a strategic driver across the business. New to this edition: New chapter: Transformation and Changes in Consumer Behavior New chapter: Forming a Cyber Security Culture New chapter: Integrating Generation Y Employees to Accelerate Competitive Advantage Update to Chapter 3, The Strategic Advocacy Mindset. Will focus on digital IT providing key bridges that allow for the strategic connections enabling organizational transformations with significant business impact. This includes necessary alliances between IT and HR.

ARTHUR M. LANGER, EdD, is the Professor of Professional Practice, Director for the Center for Technology Management, and the Academic Director of the Master of Science Programs in Technology Management at Columbia University. He is also an affiliated faculty member in the Department of Organization and Leadership at the Graduate School of Education (Teachers College). LYLE YORKS, EdD, is Professor in the Department of Organization and Leadership, Teachers College, Columbia University, where he teaches courses in strategy development as learning process, strategic human resource development, strategic information technology and research.

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