Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies.Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiryDraws on the latest scholarly developments in celebrity analysesPresents new and provocative ways of exploring celebritys meanings and texturesConsiders the revolutionary ways in which new social media have impacted on the production and consumption of celebrity

P. David Marshall is Professor of New Media, Communication and Cultural Studies at Deakin University. He is the author ofCelebrity and Power: Fame in Contemporary Culture (1997, 2014), co-author of Persona Studies(2015).Fame Games (2000), and editor ofthe Celebrity Culture Reader(2006) among many other books, book chapters and articles on new media, fame and popular culture.

Sean Redmond is Associate Professor of Media and Communication at Deakin University, Australia. He is the editor ofCelebrity Studies, Framing Celebrity: New Directions in Celebrity Culture (2006),Stardom and Celebrity: the Reader (2008), and the author ofCelebrity and the Media(2014).

List of Figures and Tables x

Notes on Contributors xiii

Acknowledgments xix

1 Introduction 1P. David Marshall and Sean Redmond

Part One The Genealogy of Celebrity

Introduction 15P. David Marshall

2 The Moral Concept of Celebrity: A Very Short History Told as a Sequence of Brief Lives 21Fred Inglis

3 Brand Names: A Brief History of Literary Celebrity 39Loren Glass

4 The Changing Face of Celebrity and the Emergence of Motion Picture Stardom 58Gaylyn Studlar

Part Two The Publics of Celebrity

Introduction 79Sean Redmond

5 Celebrity, Participation, and the Public 83Graeme Turner

6 Celebrity, Convergence, and the Fate of Media Institutions 98Nick Couldry

7 Barack Obama, Media Spectacle, and Celebrity Politics 114Douglas Kellner

8 Construction of the Public Memory of Celebrities: Celebrity Museums in Japan 135Saeko Ishita

Part Three Celebrity Value

Introduction 155P. David Marshall

9 Hope Springs Eternal? The Illusions and Disillusions of Political Celebrity 161Andrew Tolson

10 Winning Isnt Everything. Selling Is: Sports, Advertising, and the Logic of the Market 177Ellis Cashmore

11 From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream 194Alison Hearn and Stephanie Schoenhoff

Part Four Global Celebrity

Introduction 213Sean Redmond

12 Recognition, Gratification, and Vulnerability: The Public and Private Selves of Local Celebrities 219Kerry O. Ferris

13 Tweeting the Good Causes: Social Networking and Celebrity Activism 235Liza Tsaliki

14 Celebrity Diplomats: Differentiation, Recognition, and Contestation 258Andrew F. Cooper

15 Brand Bollywood Care: Celebrity, Charity, and Vernacular Cosmopolitanism 273Pramod K. Nayar

Part Five Celebrity Screens/Technologies of CelebrityIntroduction 289P. David Marshall

16 Celevision: Mobilizations of the Television Screen 295Misha Kavka

17 Stardom, Celebrity, and the Moral Economy of Pretending 315Barry King

18 You May Know Me from YouTube: (Micro-)Celebrity in Social Media 333Alice E. Marwick

Part Six Emotional Celebrity

Introduction 351Sean Redmond

19 Frontierism: The Frontier Thesis, Affect, and the Category of Achieved Celebrity 355Chris Rojek

20 The Democratization of Celebrity: Mediatization, Promotion, and the Body 371Olivier Driessens

21 Sensing Celebrities 385Sean Redmond

Part Seven Celebrity Embodiment

Introduction 401Tamara Heaney and Sean Redmond

22 The Ambivalent Irishness of Denis Leary and Kathy Griffin 407Diane Negra

23 Neymar: Sport Celebrity and Performative Cultural Politics 421David L. Andrews, Victor B. Lopes, and Steven J. Jackson

24 Digital Shimmer: Popular Music and the Intimate Nexus between Fan and Star 440Toija Cinque

Part Eight Celebrity Identification

Introduction 457P. David Marshall

25 From Para-social toMultisocial Interaction: Theorizing Material/Digital Fandom and Celebrity 463Matt Hills

26 The Everyday Use of Celebrities 483Joke Hermes and Jaap Kooijman

27 Exposure: The Public Self Explored 497P. David Marshall

Index 519