Beschreibung
Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a protable, sustainable and successful business.
The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.
Autorenportrait
The author,Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.
Inhalt
Foreword
Dedication
About the author
Preface
Businesswoman featured in Raising a Business
Chapter 1: What does it take to grow your business?
Chapter 2: Do you segment your market?
Chapter 3: Does your product or service serve a need?
Chapter 4: Do you engage your customer?
Chapter 5: Are you reaching the right target market with the right message?
Chapter 6: Have you formulated a business vision?
Chapter 7: What is your leadership style an organisational culture?
Chapter 8: Do you have the right people on board?
Chapter 9: Do you document your policies and procedures?
Chapter 10: Have you created strategic alliances?
Chapter 11: Do you understand how to account for your business?
Appendix A: The procedures typically documented in small businesses
Appendix B: A standard cash flow forecast for a small business
Index
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