This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services.The authors refer to this as ';innovation' rather than ';strategic planning,' but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency.In The Power of Strategy Innovation, you'll learn how to:apply innovative thinking to your company's business model to bridge the gap between strategy and product development;how to remain flexible, future-oriented, and responsive to market changes and your clients' changing needs;and how to create a perpetual flow of viable new business opportunities.Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.