How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind,Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.

Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.

Identifies what goes into a successful iPhone application businessHelps you find the market niche your applications can fill, market and promote your business, and build your brandExplains how to develop a pricing strategy, build your applications efficiently, and get them into the App StoreExplores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription modelsDemonstrates effective ways to provide service and support to customersWritten by a team that combines knowledge of iPhone app development with sound business experience

Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney.

Joel Elad covers online store sales for Entrepreneur Magazine and contributes to Smartbiz.com.

Damien Stolarz has written books on technology topics from video blogging to car hacks.

Introduction.

Part I: Surveying the Marketplace.

Chapter 1: The Wide, Wide World of iPhone App Development.

Chapter 2: Understanding the iPhone Platform.

Chapter 3: Pricing and Revenue Models.

Part II: Pinpointing the Business Offering.

Chapter 4: Coming Up with a Winning Idea.

Chapter 5: Leveraging Brands, Skills, and Content.

Chapter 6: Collaborating Internally and Externally.

Chapter 7: Sizing Up the Competition.

Part III: Lay the Groundwork.

Chapter 8: Registering with Apple.

Chapter 9: Understanding the Development Tools.

Chapter 10: Staffi ng Your Team.

Part IV: Assemble Your iPhone Application.

Chapter 11: Building Your Application Specifi cations.

Chapter 12: Assembling Your Development Team.

Chapter 13: Greenlighting the Budget.

Chapter 14: Managing the Development Process.

Part V: Market to the Masses.

Chapter 15: Capturing Free Publicity.

Chapter 16: Building the Buzz.

Chapter 17: Promoting Your App with Paid Advertising.

Chapter 18: Planning Your Next Project.

Part VI: The Part of Tens.

Chapter 19: Ten Traits of Highly Successful Applications.

Chapter 20: Ten Influential Review Sites.

Appendix.

Index.