InhaltsangabeForeword by Joe Calloway. Acknowledgments. Introduction (Don't Skip This!) The Path to Visibility: Part 1 - Your Brand. SECTION 1 Your Brand. Your Brand Is. Everything. How Do You Arrive? An Inch Wide and a Mile Deep. The Four Most Dangerous Words in Business. Schtick Out! Who Do the Voodoo? What's in a Name? TagYou're It! No, Wait. Come Back! Your Personality Is Your Brand. This Is What We Do! The Most Important Person in the Room. Get Over Yourself. Your Name Sucks. Forever. and Ever. Guard Your Good Name. Connecting Flights. Turn That $#+!* Down! Jump On It. Who "Nose" You? ZonedOut. You Clean Up Real Nice (Dress for Success: Part Two). Bring in the Closer. The Path to Visibility: Part 2 - Creating Awareness. SECTION 2 Creating Awareness. The Fine Line. Ligers Among Us. Are You Newsworthy? Be Found. Your Expertise Is Boring. Reach Out and Re-Touch Someone. Don't Be a Twit. Fame by Association. Good TV. Care for a Sample? Pal Around. Picture Yourself. Is Your Voice Viral? Black and White and Read All Over. Get Yourself Booked. See and Be Seen! Six Degrees of Business Success. Why Reactive Rules. MightSee TV. Change Your Voice. I Saw the Sign. Hitting the Pavement. Speak Up! The Path to Visibility: Part 3 - The Pitch. SECTION 3 The Pitch. Is Your Brand Really Promotable? Find an Empty Bucket. That Was Unexpected. Au Contraire. Is It Nice to Hear from You? Creating Big Problems. Is Your Business On-Demand? Remember That One Time? Sesame Street Strategy. Sew Sexy. It's Been Done. Comfort Food. Are You Music to Their Ears? A Surprising Application. Timing. Play Well with Others. Don't Tell Us Your Life Story. Get On with It! Do the Twist. Be Prepared. AfterwordThe Surprising Power of Invisibility. Index. About the Author.

David Avrin has spent more than two decades at the forefront of modern marketing, public relations, and strategic branding. An in-demand speaker and consultant known internationally as "The Visibility Coach," his creative, eye-opening promotional strategies have helped thousands of professionals and entrepreneurs refine their messages, build their brands, and promote the unique aspects of their businesses. For more information, visit www.visibilitycoach.com.