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Contemporary Strategic Marketing

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Erschienen am 12.10.2007, Auflage: 2/2007
CHF 109,90
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Bibliografische Daten
ISBN/EAN: 9780230374041
Sprache: Englisch
Umfang: 488 S.
E-Book
Format: PDF
DRM: Nicht vorhanden

Beschreibung

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/

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