This book offers a comprehensive view on bancassurance from its origin to future challenges and opportunities, considering the relevant changes currently interesting the financial services industry. It also provides a detailed review of theoretical and empirical literature dealing with financial conglomeration.

MASSIMO CARATELLI Assistant Professor of Banking and Finance, University of Rome III, Italy MARIA GRAZIA STARITA Assistant Professor in Banking and Finance, University of Naples Parthenope, Italy SABRINA PUCCI Full Professor in Accounting, University of Rome III, Italy

Introduction; F.Fiordelisi& O.Ricci The Development of Bancassurance in Europe; O.Ricci Bancassurance Products; M.G.Starita Bancassurance: The Market Reality in Europe; M.Caratelli The Regulatory Framework; M.G.Starita Insurance Financial Statements; S.Pucci Studying the Bancassurance Phenomenon: A Literature Review; O.Ricci Studying the Bancassurance Phenomenon: An Empirical Exploratory Analysis on a European Sample; F.Fiordelisi& O.Ricci Studying the Bancassurance Phenomenon: A Two Side Analysis on the Relevant Case of Italy; F.Fiordelisi& O.Ricci Conclusions; F.Fiordelisi& O.Ricci