Math and jargon make essential financial concepts seem intimidating, but that is simply because most books do not have the goal of being accessible to interested readers this book does. In ten easy-to-read chapters, it explains all the essential financial tools and concepts, fully illustrated with real-world examples and Excel implementations.

JAVIER ESTRADA Professor of Finance at IESE Business School, Spain. His areas of specialization are portfolio management, wealth management, investments, equity markets, and emerging markets. He is also a wealth management advisor at Sports Global Consulting, where he advises professional athletes on their investments.

Tool 1: Returns Tool 2: Mean Returns Tool 3: Risk: Standard Deviation and Beta Tool 4: Diversification and Correlation Tool 5: Required Returns and the CAPM Tool 6: Downside risk Tool 7: Risk-Adjusted Returns Tool 8: NPV and IRR Tool 9: Multiples Tool 10: Bonds Appendix: Some Useful Excel Commands