Globalization is reshaping the field of health promotion practice. In this innovative study, the authors outline health promotion's traditional concerns and argue that 'a policy of glocalization' (thinking globally, acting locally) can succeed in establishing health equality and achieving empowerment individually, locally, nationally and globally. Drawing on international examples across Africa, Asia, Europe and North America, this study analyses economic policies and their link to health, particularly in relation to the developing world. Globalization affects health in varied ways and this book examines the competing ways in which 'global health' has been framed in public policy, concluding by revealing how health promoters can respond to globalization's new challenges.

Author Glenn Laverack: Glenn Laverack is seen as a leader in health promotion and empowerment and has a distinguished career in public health for more than 25 years working in Europe, Africa, Asia, North America and the Pacific regions. He formerly worked as the TDR Coordinator (Empowerment) at the WHO in Geneva and as a senior research fellow at the Southgate Institute, Flinders University, Australia. Dr Laverack is currently an honorary professor at the University of Southern Denmark and has a wide range of publications including books in English, Portugese, Russian and German. His Ph.D. investigated the accommodation of community empowerment within top-down public health programming in the South Pacific. He has a significant range of professional experience in cross-cultural settings that facilitates a broad insight at both a theoretical and practice level.

INTRODUCTION: Localizing the Global Health Promotion Practice: Concepts and Context Health Promotion Practice; Power, Empowerment and the Social Determinants of Health Pathways to Local Empowerment Working to Build Empowerment: The Local Challenge Pathways from the Local to the Global Working to Build Empowerment: The Global Challenge Globalization: Health Promotion's Next Grand Challenge?  References Index