This book combines various analyses of strategic priorities in a competitive market environment, focusing on the balanced scorecard technique, but also considering customer expectations, organizational requirements, financial outcomes and technological infrastructures. The first part explores the financial impacts and performance measurement of investments, while the second part examines customer demand in a globalized environment. Part three then addresses organizational quality and internal processes, highlighting participatory elements and synergies. Lastly, part four investigates strategic learning in enterprises as a factor for sustainable economic success in times of change and disruption. 

Hasan Dincer is an Associate Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul, Turkey. 

Serhat Yüksel is an Associate Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul, Turkey.

BSC-based Evaluation for the Factors Affecting the Performance of Wind Energy Companies.- Do FEDs and CBRTs Policies Affect Turkish Banks External Borrowings, Financial Impacts and Investment Performances?.- The Impact of Research and Development Expenditures on the Value Relevance of Accounting Items.- Factors influencing the consumers expenditure on wine according to their own expectations in a tourism perspective: A Statistical Analysis.- Benchmarking competitive market environment using market-based database.- Examination of Effects of Competitiveness on Businesses and Countries.- The Spirit of Business Life: Entrepreneurship.- Transaction Cost Theory.- Strategies for the Robust Banking System and the Determinants of the Commercial and Participation Banks Performance in Turkey Evidence from A Panel Data Analysis.- Classification Performance Comparison of Artificial Neural Networks and Support Vector Machines Methods: An Empirical Study on Predicting Stock Market Index Movement Direction.- Increase in Expected Returns on the Investment.- Increasing Customer Satisfaction in Strategic Communication Studies: Excellence Awards in the Transportation Sector.- Significance of Non-Monetary Forms of Capital: Importance of Social Capital.- The Role of R&D Investments on Labor Force: The Case of Selected Developed Countries.- A CAMELS Analysis of Selected Banks in Turkey After the Crisis in 2008.- The Effects of Trade Wars between US and China on the Financial Performances of the Companies.- Brand Coolness in a Competitive Environment: An Empirical Study on Starbucks Turkey.