Contents: Do Kyun Kim/Arvind Singhal/Gary Kreps: Introduction: Design, Implementation, and Evaluation of Health Communication Strategies for Global Health Promotion– Charles K. Atkin/Ronald E. Rice: Strategies and Principles for Using Mass and Online/Digital Media in Health Communication Campaigns – Andrew Isham/Bret R. Shaw/Dave Gustafson: Developing and Testing Mobile Health Applications to Affect Behavior Change: Lessons from the Field – Carolyn Lauckner/Pamela Whitten: A Primer for Using Mobile Apps and Social Media in Healthcare – Hua Wang/Arvind Singhal: Digital Games: The SECRET of Alternative Health Realities – Caroline Jacoby/Jane Brown/Uttara Bharath Kumar/Rajiv N. Rimal/Sanjanthi Velu: Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs – Wayne A. Beach/Kyle Gutzmer/David M. Dozier/Mary K. Buller/David B. Buller: Conversations about Cancer (CAC): A National and Global Strategy for Impacting Family and Medical Interactions – Tess Thompson/Matthew W. Kreuter: Narrative-based Health Communication Interventions: Using Survivor Stories to Increase Breast Cancer Knowledge and Promote Mammography – Anat Gesser-Edelsburg: Drama as a Rhetorical Health Communication Strategy – Do Kyun Kim/James W. Dearing: Communication Network Analysis for the Diffusion of Health: Identifying Key Individuals – Arvind Singhal: The Positive Deviance Approach to Designing and Implementing Health Communication Interventions – Melinda R. Weathers/Edward Maibach/Matthew Nisbet: Using Theory and Audience Research to Convey the Human Implications of Climate Change – Do Kyun Kim: Integrating the Diffusion of Innovations and Social Marketing for Designing an HIV/AIDS-Prevention Strategy among a Hard-to-Reach Population – Linda Neuhauser/Gary L. Kreps/S. Leonard Syme: Community Participatory Design of Health Communication Interventions – Kari Hartwig: Faith-based Community Health Interventions: Incorporating Cultural Ecology, the Social Ecological Framework, and Gender Analysis – Do Kyun Kim: Designing Logos for Health Campaigns: Convergence of Semiotics and the Diffusion of Innovations – Gary L. Kreps: Strategic Communication for Health Advocacy and Social Change – Mohan J. Dutta: Health Activism as Resistance: MOSOP as a Site of Culture-Centered Resistance in Niger Delta Region of Nigeria – Bradford W. Hesse/David E. Nelson/Richard P. Moser/Kelly D. Blake/Wen-ying Sylvia Chou/Lila J Finney/Ellen Burke Beckjord: National Health Communication Surveillance Systems – Laurel J. Felt/Lucía Durá/Arvind Singhal: Cultural Beacons in Health Communication: Leveraging Overlooked Indicators and Grassroots Wisdoms – Gary L. Kreps: Evaluating Health Communication Interventions.